Marketing

Best Times to Post on Social Media: Part 2

You may noticed I posted one of these a few posts back. But, this one has a little different take on the subject and also covers Pinterest and Google, as well as Facebook, Twitter, and Linkedin. This is a fantastic graphic to see the best times to post on Social Media. If you get in…

Read More

Was your site mobile friendly by April 2015?

Google is doing what? Google is updating their ranking system effective April 21, 2015. If any website is not easy to view on a mobile device Google will drop that site in their search ranks. I’m scared! What does this mean? First, if you are paying attention, you might hear a lot of scary words like…

Read More

How Do I Make My Website More Popular?

How do I make my website really popular? I get this question a lot. There’s not a easy answer. Or at least not a quick answer. There’s lots and lots of ways to help your website gain visibility on the Internet. Some of those things will cost you money, some those things will cost you…

Read More

Marketing is Marketing is Marketing

Let’s reveal a marketing “guru” magic trick, shall we? This is something the “experts” don’t want you to know. Because they are making a handsome profit with this lie, and judging by some of the phone calls I get, a lot of you out there believe this bunk. But before I pull back the curtain…

Read More

Bad reputation on-line? What can I do?

Question We have people saying some bad things about our company online? What can we do about it? Answer Joan Jett’s “Bad Reputation” might have worked well for her, but chances are it isn’t what you want for your business. With the advent of technology and mass use of social media including Twitter, Facebook, Linkedin,…

Read More

Ideas to Make Your Website Work Harder for You

“What can I do to make my Web site better?” I get this question a lot. In many cases, the short answer is “plenty”. Here is a checklist of items I use to help clients determine what items would be helpful to them to improve their website. (We’ll call the following, “the long answer”.) Content…

Read More

The Don’ts and REALLY Don’ts of Mailing Lists and Email Marketing

Building an email list takes time and care. You collect emails from clients, your own web site, sales reps, contests, and interested emailers. You send your offerings, deleting bounce backs and abandoned addresses, removing the opt-outs, watching the inbox placements and the click through rates, pruning here and adding there, tailoring and growing a list…

Read More

Business Ideas for the New Year

It’s the new year and many of us are thinking about how to improve our businesses, generate more more of it, and how to serve our customers better. I’ve collected a few ideas. Not everything will be the right fit for you, but it might get you thinking in new directions for improvement. Website Update…

Read More

Part 2: Electronic Newsletters — Why you should consider using them

This is a continuation from the previous article about Newsletters. Read Part 1: Electronic Newsletters. What advantages are there in sending an electronic newsletter? Keeping in Touch Newsletters (electronic or mailed) are to keep in touch with your clients or past customers. Even if they aren’t ready to buy today, they may be ready to…

Read More

Part 1: Electronic Newsletters — How they work

They go by many names… electronic newsletters, eblasts, email mailers, ezines and e-newsletters. You probably already get your share of them in your inbox. Some of them you enjoy, some of them you never signed up for and wonder how they got your name. Whatever name you want to call them, the process is pretty…

Read More