Logo Development


Make a impression visually.

If all they know about your business is your logo, make sure it works.

Your logo is the first thing a potential client will see. It's their first introduction to get to know you and your business. You want your logo to be an extension of your business so you attract the right clients.

Does your "Joe's Bats" logo attract clients looking for winged nocturnal animals when you are selling baseball sporting equipment? Will your "Fair Grounds" logo attract carnival goers or clients looking for impartial coffee?

The right logo can ensure you attract the right client, saving everyone time and getting YOU better exposure.

Gain the benefits of being a professionally branded company, without all the painful scarring.

Price levels?
Kevin - What do you think about putting things in tabs? Maybe the prices and portfolio? I kinda like the idea of it being one long page - but I also like the idea of "here is everything in a smaller space". Not sure how good people are at tab clicking. They probably suck at it.
Discovery form or button will go here.


Logo Development Packages

Maybe your business is brand new or maybe you need a new logo. Full logo development comes with:

  • Discovery — I learn about your business, likes, dislikes, and how you want to be perceived.
  • Development — Based on the discovery phase I develop a range of logos.
  • Feedback
  • Finalization — I create different versions of your logo for various uses you may have
    • Color logo
    • Spot color logo
    • Black and white logo
    • Large and small versions
    • High quality logo for vendors, magazines, specialty products
    • Web quality logos
    • Social media icon
    • Software appropriate logos to insert into your favorite programs (or maybe you hate those programs but have to use them. I don't judge.)
  • Branding Guidelines
    • Guidelines you can pass along to vendors
    • Proper logo usage
    • Paired fonts
    • Colors (PMS, CMYK, RGB, and HEX)

And, if down the road you need a version I didn't provide or lost all your files? It is as simple as coming back to me and asking. I keep everything archived.

Logo Adjustment

There are many reasons you may not need a full logo design:

  • That guy on Fiver you paid to do your first logo never gave you files and now you can't find him
  • Your logo is so old it needs to be recreated in a digital format, because that's what all the cool kids are doing. And your vendors laugh at you.
  • The logo was fine until you blew it up as large as a billboard.
  • Your 5-year-old niece couldn't draw as well as you'd hoped, but you like the concept.
  • You've grown to hate the color green
  • You are incorporated and need to adjust your name
  • You realized that your logo looks too similar to your competitor

When you just need some work done to your existing logo or concept, I can help with that too.

Logo Design Portfolio

Related Articles Related to Logo Development

How to Turn Off Adobe Typekit

I use Adobe’s Creative Cloud and I also use font management software. I don’t use TypeKit and…

Read More

How to Create an Outlined Drawing in Photoshop

  Image –> Adjustments –> Desaturate. Filter –> Stylize –> Fine Edges Image –> Adjustments –> Brightness/Contrast…

Read More

What’s the Difference Between Spot and Process Printing?

Spot Color Printing The ink that goes on the press is hand-mixed or comes out of the…

Read More

How to Change the Colors of the Guides in InDesign

Question Hey Lena, Do you know how to change the colors of these red guides in InDesign?…

Read More