Is this picture big enough for my brochure?

I get this question a lot from clients when working on a printed piece. Resolution for printed pieces is totally different than for websites. Website (or screen) resolution is only 72dpi. This means your images look like they do on your monitor. But, when you use them for high quality printing, the resolution must be much higher (300dpi) to look good. This means the image you see on the screen is probably going to be much smaller in print than it looks on your monitor.

If you are interested, this article will give you more information on how to pick images based on size – but this is a quick down-and-dirty way to check them yourselves.

First, you need to know what size the images are in pixels

On a Mac

  • Select an image file and go to File –> Get Info (or you can right-click [or control-click] on an image file. Select “Get Info.”)
  • Under the “More info” tab, look for Dimensions.

You should see a number like “1424 x 758″ (some number x some number). These numbers show the number of pixels in the image (width x height)

On a PC

  • Right-click on image icon.
  • Select “Properties.”
  • Click the “Summary” tab in the properties window.

Convert pixels into inches for high quality printing:

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Lena Shore

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