The Science (and Science Fiction) of DPI

The Science (and Science Fiction) of DPI

Don’t use inches when talking about digital images. Only use pixels. Remember when Han Solo claimed he made the Kessel Run in less than twelve parsecs? And you thought your head was going to explode, because YOU know that a parsec is a measure of distance and not speed? Okay, maybe you aren’t that nerdy.…

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Everything You Need to Know About My Graphic Design Services

Desktop with laptop computer, coffee, and notepad

You may have noticed I offer graphic design services to help businesses make a good first impression with their existing and potential clients. However, I understand that graphic design is an investment of your time and money, and I also understand that there are other similar products or services out there too.  So, I created…

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Mrs. Bzzz Pest and Termite Solutions

Truck-Wrap-Mrs-Bzzz

I recently had the pleasure of working with Mrs. Bzzz Pest and Termite Solutions to create some new branding. Mrs. Bzzz came to me with an initial request for creating some eye-catching truck wraps for their vehicles. When a client’s company name has a sense of humor you know it has the potential to be an…

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How to Pick a Good Designer

Woman with questions

Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…

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How to Turn Off Adobe Typekit

I use Adobe’s Creative Cloud and I also use font management software. I don’t use TypeKit and was growing tired of having Adobe’s Typekit popping up every time I needed a font. I finally spend some time finding out where to turn it off. It’s not hard to do. Just not intuitive. Look at the menu…

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What’s the Difference Between Spot and Process Printing?

Spot Color Printing The ink that goes on the press is hand-mixed or comes out of the can the color you want More expensive than process printing Unlimited paper choices Colors are exact Process Printing The ink on a process press only uses four colors: Cyan, magenta, yellow, and black. Those colors are printed in…

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How to Change the Colors of the Guides in InDesign

Question Hey Lena, Do you know how to change the colors of these red guides in InDesign? I got a document that I have to work with but the red is driving me crazy. Mine are usually light blue. Its not under the Guides and Pasteboard options in preferences. Answer The guides you are talking…

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