Print Design
How to use the Colour Contrast Analyser to Check your Website and Screen Documents for Accessibility Color Usage
What is color contrast and why is it important? Color contrast is the relationship between two colors when they are next-to or on-top-of each other. Great contrast is readable. Poor contrast is not. You probably never gave it much thought but there is a reason that a stop sign is red with white lettering —…
Read MoreAccessibility: How to Stop Leaving Potential Customers’ Money on the Floor… and Not Be an Ass at the Same Time!
What is Accessibility and Why Does it Matter to Your Business? At root, Accessibility is about showing customers you care about them and extending a welcome mat to people want to spend money with you, but may not feel like their needs are adequately addressed enough to do so. I think everyone understands that your…
Read MoreEverything You Need to Know About My Graphic Design Services
You may have noticed I offer graphic design services to help businesses make a good first impression with their existing and potential clients. However, I understand that graphic design is an investment of your time and money, and I also understand that there are other similar products or services out there too. So, I created…
Read MoreMrs. Bzzz Pest and Termite Solutions
I recently had the pleasure of working with Mrs. Bzzz Pest and Termite Solutions to create some new branding. Mrs. Bzzz came to me with an initial request for creating some eye-catching truck wraps for their vehicles. When a client’s company name has a sense of humor you know it has the potential to be an…
Read MorePantone Color Chart
Need to explain to your designer exactly WHICH color you are trying to describe. Use this color chart to get your point across.
Read MoreHow to Pick a Good Designer
Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…
Read MorePantone Color Chart
Need to explain to your designer exactly WHICH color you are trying to describe. Use this color chart to get your point across.
Read MoreHow to Turn Off Adobe Typekit
I use Adobe’s Creative Cloud and I also use font management software. I don’t use TypeKit and was growing tired of having Adobe’s Typekit popping up every time I needed a font. I finally spend some time finding out where to turn it off. It’s not hard to do. Just not intuitive. Look at the menu…
Read MoreHow to Create an Outlined Drawing in Photoshop
Image –> Adjustments –> Desaturate. Filter –> Stylize –> Fine Edges Image –> Adjustments –> Brightness/Contrast (Adjust the brightness and contrast to your liking) Then go to Filter –> Sharpen –> Sharpen More.
Read MoreWhat’s the Difference Between Spot and Process Printing?
Spot Color Printing The ink that goes on the press is hand-mixed or comes out of the can the color you want More expensive than process printing Unlimited paper choices Colors are exact Process Printing The ink on a process press only uses four colors: Cyan, magenta, yellow, and black. Those colors are printed in…
Read MoreHow to Change the Colors of the Guides in InDesign
Question Hey Lena, Do you know how to change the colors of these red guides in InDesign? I got a document that I have to work with but the red is driving me crazy. Mine are usually light blue. Its not under the Guides and Pasteboard options in preferences. Answer The guides you are talking…
Read MoreInside a Designers Mind – Logo Development
Aaron Draplin does a great job showing what it’s like to work on a logo design for a client. We all start out with rough thumbnails and lots of ideas. So, if you’ve ever wondered what is going on at your designers desk, this is a pretty good example. And, if you are a fellow…
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