Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…

Read More

I use Adobe’s Creative Cloud and I also use font management software. I don’t use TypeKit and was growing tired of having Adobe’s Typekit popping up every time I needed a font. I finally spend some time finding out where to turn it off. It’s not hard to do. Just not intuitive. Look at the menu…

Read More

Spot Color Printing The ink that goes on the press is hand-mixed or comes out of the can the color you want More expensive than process printing Unlimited paper choices Colors are exact Process Printing The ink on a process press only uses four colors: Cyan, magenta, yellow, and black. Those colors are printed in…

Read More

Question Hey Lena, Do you know how to change the colors of these red guides in InDesign? I got a document that I have to work with but the red is driving me crazy. Mine are usually light blue. Its not under the Guides and Pasteboard options in preferences. Answer The guides you are talking…

Read More

Aaron Draplin does a great job showing what it’s like to work on a logo design for a client. We all start out with rough thumbnails and lots of ideas. So, if you’ve ever wondered what is going on at your designers desk, this is a pretty good example. And, if you are a fellow…

Read More

If you are a designer, you know we hate the font Comic Sans because of its overuse, read­abil­ity and a dozen other rea­sons. What you you may not know it is that Comic Sans is costing you money to use it com­pared to other fonts. Via PixartPrinting

Read More

Wikipedia says… Grep is a command-line utility for searching plain-text data sets for lines matching a regular expression. Grep was originally developed for the Unix operating system, but is available today for all Unix-like systems. Its name comes from the ed command g/re/p (globally search a regular expression and print), which has the same effect:…

Read More

You’ve seen digital flip books. You see them online. You can click the pages and they do this neat page curl and you can make your mouse “flip” the pages. Traditionally (which is funny, since tradition doesn’t go back THAT far in our digital world), these created with Flash. Later we have learned to do …

Read More

I get this question a lot from clients when working on a printed piece. Resolution for printed pieces is totally different than for websites. Website (or screen) resolution is only 72dpi. This means your images look like they do on your monitor. But, when you use them for high quality printing, the resolution must be…

Read More