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Ideas to Make Your Website Work Harder for You

“What can I do to make my Web site better?” I get this question a lot. In many cases, the short answer is “plenty”. Here is a checklist of items I use to help clients determine what items would be helpful to them to improve their website. (We’ll call the following, “the long answer”.) Content…

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The Don’ts and REALLY Don’ts of Mailing Lists and Email Marketing

Building an email list takes time and care. You collect emails from clients, your own web site, sales reps, contests, and interested emailers. You send your offerings, deleting bounce backs and abandoned addresses, removing the opt-outs, watching the inbox placements and the click through rates, pruning here and adding there, tailoring and growing a list…

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Merge iCal Calendars

Question Over the years and with syncing my iCal calendars I have too many different calendars. I would like to simplify them. For instance, right now I have: Work Home Home Chores Meetings How would I merge Work and Meetings and Home and Home Chores? So I have only these: Work Home I know I…

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Create multiple Vcards from Address Book at Once

Question Is there a way to create multiple and separate vCards from my Address Book on my Mac? I know I can grab a group or “All Contacts” onto the desktop and it will make a single vCard with all of the contacts inside of it. But, what if I wanted to make a separate…

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How can I make a voice recording on my mac?

Question I need to make a quick voice recording on my computer. Is there a built in way to do this? How can I make a voice recording on my mac? Answer Your easy answer is QuickTime Player. It comes installed on your computer. Launch the program Go to File –> New Audio Recording Click…

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Gmail is saving multiple drafts. How to stop it.

Question Why does my Mail program save a draft of every email I begin to write and in some cases save several drafts as I write the email? Answer Disable storing drafts on the server by going to the Mail.app’s Account Preferences –> [choose the account you are working with] –> Mailbox Behaviors. Gmail will…

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InDesign Style Syncing

Question Hi Lena, I need help with paragraph styles in InDesign. I know how to create them, but not how to use them in multiple documents. I’d like to have related documents sync their styles, but I’d also like to know how to import some styles from one document to another. Answer Import InDesign Styles To…

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How do I sample colors from my computer screen?

Question I have a sample from a client that has this color they want to use on their website and their brochure. How can I figure out what color it is? And, how would I figure out the corresponding Pantone color? Answer There are several ways you can approach this. Since you are needing the…

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A List of 9 Website Mistakes

Very few of us have the time to spend worrying about yet another demand on our hours and resources… playing around with the website. You were told you needed one, so you got one with your business name and phone number and email like an electronic business card… and forgot about it. But unlike a…

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