Logo Design
Photoshop Isn’t Magic, Kid: This Logo Belongs in a Museum
The email came with an attachment called logo.jpg. I opened it. The file was 200 pixels wide. About the size of a fingernail on screen. The client’s note: “Can you sharpen this up for a ten-foot banner?” I wrote back: “This logo is too small to enlarge.” They replied: “Try anyway.” I knew it wouldn’t…
Read MoreTime for a New Logo Design? Here’s What You Need to Know
Is your logo serving you well? Does it reflect who you are today? Your logo is often the first impression people get of your business, so it should represent you in the best possible light. A lawyer’s office with a clown mascot wouldn’t inspire much confidence—unless, of course, they’re representing circuses. And a theme park…
Read More