Posts by Lena Shore
When is the last time you sent yourself an email from your own website?
When was the last time you sent yourself an email from your own website? Be honest. You probably haven’t, right? Don’t worry, you’re not alone. But let me explain why this is crucial. Recently, I had a client contact me because they weren’t getting emails from a new marketing campaign. A little digging revealed a…
Read MoreCheat Sheet: Improve Your Landing Pages
What Exactly is a Landing Page and Should I Care? Think of your landing page as the grand finale of your marketing campaign. It’s where your audience lands after clicking on your ads and promotions, and it’s designed to close the deal. Imagine it as the final level in a video game – you’ve battled…
Read MoreDesign Do-Over Website Review: Gregory D. Little, Author
Today I am reviewing my author friend Gregory D. Little’s website. He must be a glutton for punishment (probably because he is a writer)— he’s let me do this before with his newsletter. He is also a good sport. So, thank you Greg!!! Also, go buy Greg’s books if you are into speculative fiction. He’s…
Read MoreFor the last couple of years, I have been finding holes in the front yard. Lots of them.
Crocs are for scale. I don’t care if you make fun of them. They are comfortable. You should get a pair. The evidence I could tell they were from digging as opposed to “living”. They were not tunnels. They go down about 6 inches at an angle. Dirt is kicked up around the hole. The…
Read MoreLigia de Wit: Newsletter Review
I’ve been asked like Ligia De Wit to review her newsletter for design recommendations. Find the video below. This is a direct link to the newsletter I am reviewing. Please find Ligia to learn more about her and to find her books at her website, Ligiadewit.com.
Read MoreDesign Do-Over Diary: Newsletter Critique
Greg D. Little is a client, a friend, and a fantastic author of speculative fiction. He writes the scary, creepy, mysterious stuff people crave, plus the occasional side-splittingly humorous sci-fi. And while you might expect to find Greg living in a dark basement, lit by a single flickering bulb swinging from a bare cord while…
Read MoreTruck Wrap for Waynes Pest Control
Project: Truck Wrap Client: Waynes Pest Control Client’s Awesomeness: 5 stars ⭐️⭐️⭐️⭐️⭐️ I love a good project. I love a good client even more. And they have been nothing but delightful to work with. I helped them update their new Waynes Wildlife truck designs for 2024. They wanted something that would be cute and utilized…
Read MoreThe Science (and Science Fiction) of DPI
Don’t use inches when talking about digital images. Only use pixels. Remember when Han Solo claimed he made the Kessel Run in less than twelve parsecs? And you thought your head was going to explode, because YOU know that a parsec is a measure of distance and not speed? Okay, maybe you aren’t that nerdy.…
Read MoreTools for checking your domain name and email for deliverability
Checking your domain and mail for problems often starts with running some tests. This is a list of places I have found useful: https://dmarcian.com/dmarc-inspector/ – Checks for a valid DMARC on your DNS http://mail-tester.com – sends a test mail https://redsift.com/products/ondmarc/investigate – checks for DMARC, DKIM, SPF https://mxtoolbox.com/DMARCRecordGenerator.aspx – DMARC Generator https://mxtoolbox.com/SPFRecordGenerator.aspx – SPF Checker and…
Read MoreGetting sued for trying to be responsible with your website, made easy!
What is an overlay? An overlay is a magic spell that a fairy casts on your website to make all your accessibility problems disappear. Except that it isn’t magical. It is a lie. And there is no fairy. Functionally, an overlay is a widget or plugin installed on your website. It promises to repair your…
Read MoreAccessibility Defined. What do all these terms mean?
This is a cheat sheet of some of the terms commonly used when talking about ADA compliance or accessibility. A11y: A shortened form of the word “accessibility.” There are eleven letters between “A” and “Y”. Ableism: Discrimination or prejudice against individuals with disabilities. Accessibility Barrier: Anything that prevents individuals with disabilities from fully accessing and…
Read MoreHow to use the Colour Contrast Analyser to Check your Website and Screen Documents for Accessibility Color Usage
What is color contrast and why is it important? Color contrast is the relationship between two colors when they are next-to or on-top-of each other. Great contrast is readable. Poor contrast is not. You probably never gave it much thought but there is a reason that a stop sign is red with white lettering —…
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