Posts by Lena Shore
My Favorite Bookkeeping Program: Zoho Books
I often get asked about what bookkeeping program I use. Probably because I have decorated my invoices with Chameleons. (Hire me and you can get a fun invoice too!) I use Zoho Books. And, no, I am not on any kind of affiliate program to say this.* Here are some of the reasons I really…
Read MorePantone Color Chart
Need to explain to your designer exactly WHICH color you are trying to describe. Use this color chart to get your point across.
Read MoreDucks Quack, Eagles Soar
Harvey was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.
Read MoreHow to Pick a Good Designer
Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…
Read MoreHow to Make a PDF of an Entire Website
One day you may need to print out an entire website, or email it someone to make notes. The old way was printing each page one by one and hoping you got all of the links. Yet, there is a better way if you use Adobe Acrobat Pro DC. This won’t work with the free…
Read MoreWhat is Gmail Confidential Mode and why did Google email me?
Question I got this email from google. Do I need to do anything? Hello Administrator, On March 7, 2019, we announced the launch of Gmail confidential mode in beta. We’re writing to let you know that on June 25, 2019, this feature will become generally available (GA) and will be set to default ON for…
Read More7 ideas to improve your client’s experience on your website
Back in the day, I used the yellow pages to find the type of business I needed. There were usually a lot of choices. I tended to pick the best looking ad that seemed the friendliest. Today, I use Google or ask my online friends for recommendations and I usually end up with a pretty…
Read MoreWhy didn’t I get my email from my website?
Question I had someone fill out the form on my website, but I didn’t receive it. Later I tested the form myself and it went through to me. Why could this be happening? Answer Spam Filter It could be your spam filter. Spam filters have a scoring system. When you (or your provider) set up…
Read MoreCould you use a booking program on your website?
Do you spend a lot of time making appointments for phone calls and meetings? A few years ago I realized that I had a pain threshold regarding making appointments with clients. After an email or two, they would want a meeting or a phone appointment. Then they would want to know what times I had…
Read More9 Questions to Ask Yourself About Your Business’ Social Media Images
If you have a social media page (or several) like Facebook, Linkedin, or Twitter it might be time to see if your images need some tweaking. Are your images crisp and clear? If your images are fuzzy or unprofessional, that could lead people to think that your company is unprofessional. Do they look out-of-date? Does…
Read MoreImprove Your Website Contact Form
Your contact form is a crucial part of your website. As your major source of connecting with clients, it is important to make sure your form is doing a good job. Periodically, you should apply a critical eye and see if it is working well and if you can improve upon it. Do you even…
Read MoreYou Probably Want an SSL Certificate on Your Website
What is a security certificate? Security Certificates (SSL) are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. It’s a little like sealing a letter in an envelop…
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