Posts by Lena Shore
Client Spotlight: Jay Huling and the Comedic Poster
One part of my job I enjoy most is helping tell a story before anyone speaks a word on stage. That’s what I get to do when I work with American playwright, Jay Huling. Jay writes fast, sharp comedies with strange turns and just enough absurdity to keep you guessing. His latest play takes place…
Read MoreTime for a New Logo Design? Here’s What You Need to Know
Is your logo serving you well? Does it reflect who you are today? Your logo is often the first impression people get of your business, so it should represent you in the best possible light. A lawyer’s office with a clown mascot wouldn’t inspire much confidence—unless, of course, they’re representing circuses. And a theme park…
Read MoreEmails from my website aren’t being delivered
If you are having issues with mail sent from your website forms not arriving, you are in the right place. There are a few possibilities. My experience breaks down the main possibilities: 2% of the time: The receiving email is incorrect: check your email form to ensure the email has not been misspelled and is…
Read MoreFun Surfboard Design!
I got to design a surfboard! Turner Pest Control participated in the Anticimex North America Functional Leaders Meeting in San Diego during the week of February 24th. This event brought together all Anticimex platforms across North America to share best practices, celebrate achievements, and recognize award winners. As part of the event, marketing leaders were…
Read MoreDoes your website need some extra TLC? Or maybe it’s time to swipe right on a new design?
When did you most recently give your car a little TLC? Now instead, let’s think about your website. When was the last time you had an online “tune-up,” an evaluation, or checked to make sure everything’s running smoothly? If you can’t remember, it might be time for an upgrade or at least a visit from…
Read MoreThe Day A.I. Solved My Phone Bill Nightmare
It seems like everyone’s wading into the AI pool these days, wondering if it’s a revolutionary tool or just a shiny toy. Count me in—I’ve already learned at least six different AI programs that I can combine to make my life easier. What began as a playful experiment back in late 2022 has evolved into…
Read MorePart 4 of 4: Graphic Design — Answering 20 Burning Questions
Client needs vs. creative vision—how do you balance? Client needs are the foundation of all projects. Creativity helps communicate that message, and being given boundaries is not a bad thing. You look at the client needs and add as much creativity you can without mucking up their needs or the goals of the piece. I…
Read MorePart 3 of 4: Graphic Design — Answering 20 Burning Questions
Quick summary of your design process? Discovery: I have a quick conversation (phone or email) with the client to understand the job and the goal. I ask about the end-product (web page, flyer, will it be digital or printed, how many copies, etc.) to ensure the design makes sense once it leaves my hands. Understanding…
Read MorePart 2 of 4: Graphic Design — Answering 20 Burning Questions
Biggest challenge in freelancing? Staying organized. Your job never really stops outside the hours of 8 to 5. You have to figure out how to manage your temporal boundaries so you can take care of your clients and yourself. How do you juggle design and business tasks? Chunking, scheduling, and a good project management tool.…
Read MorePart 1 of 4: Graphic Design — Answering 20 Burning Questions
NOTE: If you are looking for Part 2 of 4, click here. I messed up on the October Newsletter! Sorry. I’ve answered 20+ common questions about being a graphic designer. If you’ve ever been curious how I got started, my daily routine, challenges, or what my favorite condiment is, keep reading! What sparked your interest…
Read MoreWhen is the last time you sent yourself an email from your own website?
When was the last time you sent yourself an email from your own website? Be honest. You probably haven’t, right? Don’t worry, you’re not alone. But let me explain why this is crucial. Recently, I had a client contact me because they weren’t getting emails from a new marketing campaign. A little digging revealed a…
Read MoreCheat Sheet: Improve Your Landing Pages
What Exactly is a Landing Page and Should I Care? Think of your landing page as the grand finale of your marketing campaign. It’s where your audience lands after clicking on your ads and promotions, and it’s designed to close the deal. Imagine it as the final level in a video game – you’ve battled…
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