Part 3 of 4: Graphic Design — Answering 20 Burning Questions

Quick summary of your design process? Discovery: I have a quick conversation (phone or email) with the client to understand the job and the goal. I ask about the end-product (web page, flyer, will it be digital or printed, how many copies, etc.) to ensure the design makes sense once it leaves my hands. Understanding…

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Cheat Sheet: Improve Your Landing Pages

What Exactly is a Landing Page and Should I Care? Think of your landing page as the grand finale of your marketing campaign. It’s where your audience lands after clicking on your ads and promotions, and it’s designed to close the deal. Imagine it as the final level in a video game – you’ve battled…

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The Science (and Science Fiction) of DPI

The Science (and Science Fiction) of DPI

Don’t use inches when talking about digital images. Only use pixels. Remember when Han Solo claimed he made the Kessel Run in less than twelve parsecs? And you thought your head was going to explode, because YOU know that a parsec is a measure of distance and not speed? Okay, maybe you aren’t that nerdy.…

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6 Common Bloopers Businesses Make When Hiring a Web Designer 

Illustrated drawings of computer, laptop, and mobile device.

If you’re looking to build a new website then you’re in the right place.  I love helping businesses build a great website so they can attract more customers and relieve some of the tedium that comes with running your own business. Before you jump right into building your own website, here are some of the…

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I’m a Wizard, Harry!

I was recently bestowed the honor of being the Wizard of the Week at GravityWiz. GravityWiz makes a set of tools called “Gravity Perks” to extend the power of GravityForm (a fantastic form builder). It does all KINDS of neat building block things. I have been a licensed user for both products for years now.…

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How to Pick a Good Designer

Woman with questions

Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…

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How to Make a PDF of an Entire Website

You have a couple of ways to make a PDF from a website. Actually, there are more ways than that, but I will be outlining two. Adobe Acrobat Pro (not the free version) — Lots of professionals have this suite already and you won’t have to buy an extra software PDFmyURL — This is a paid…

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Do you really want a cheap “DIY Website”?

DIY Cheap Website

In this article, we will compare DIY web services with a custom site using WordPress. WordPress is probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. It is very popular, and my clients love it. DIY website services, on the other hand, promise quick and easy websites that…

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Why you don’t want a canned theme for your website

I almost didn’t write this article. I didn’t want to introduce the idea of canned template themes. The last thing I want to do is advertise them to people and potential clients who didn’t know they exist — and it sounds self serving for me to tell you NOT to use them. But, it dawned on me…

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