Posts by Lena Shore
Part 4 of 4: Graphic Design — Answering 20 Burning Questions
Client needs vs. creative vision—how do you balance? Client needs are the foundation of all projects. Creativity helps communicate that message, and being given boundaries is not a bad thing. You look at the client needs and add as much creativity you can without mucking up their needs or the goals of the piece. I…
Read MorePart 3 of 4: Graphic Design — Answering 20 Burning Questions
Quick summary of your design process? Discovery: I have a quick conversation (phone or email) with the client to understand the job and the goal. I ask about the end-product (web page, flyer, will it be digital or printed, how many copies, etc.) to ensure the design makes sense once it leaves my hands. Understanding…
Read MorePart 2 of 4: Graphic Design — Answering 20 Burning Questions
Biggest challenge in freelancing? Staying organized. Your job never really stops outside the hours of 8 to 5. You have to figure out how to manage your temporal boundaries so you can take care of your clients and yourself. How do you juggle design and business tasks? Chunking, scheduling, and a good project management tool.…
Read MorePart 1 of 4: Graphic Design — Answering 20 Burning Questions
NOTE: If you are looking for Part 2 of 4, click here. I messed up on the October Newsletter! Sorry. I’ve answered 20+ common questions about being a graphic designer. If you’ve ever been curious how I got started, my daily routine, challenges, or what my favorite condiment is, keep reading! What sparked your interest…
Read MoreWhen is the last time you sent yourself an email from your own website?
When was the last time you sent yourself an email from your own website? Be honest. You probably haven’t, right? Don’t worry, you’re not alone. But let me explain why this is crucial. Recently, I had a client contact me because they weren’t getting emails from a new marketing campaign. A little digging revealed a…
Read MoreCheat Sheet: Improve Your Landing Pages
What Exactly is a Landing Page and Should I Care? Think of your landing page as the grand finale of your marketing campaign. It’s where your audience lands after clicking on your ads and promotions, and it’s designed to close the deal. Imagine it as the final level in a video game – you’ve battled…
Read MoreDesign Do-Over Website Review: Gregory D. Little, Author
Today I am reviewing my author friend Gregory D. Little’s website. He must be a glutton for punishment (probably because he is a writer)— he’s let me do this before with his newsletter. He is also a good sport. So, thank you Greg!!! Also, go buy Greg’s books if you are into speculative fiction. He’s…
Read MoreFor the last couple of years, I have been finding holes in the front yard. Lots of them.
Crocs are for scale. I don’t care if you make fun of them. They are comfortable. You should get a pair. The evidence I could tell they were from digging as opposed to “living”. They were not tunnels. They go down about 6 inches at an angle. Dirt is kicked up around the hole. The…
Read MoreLigia de Wit: Newsletter Review
I’ve been asked like Ligia De Wit to review her newsletter for design recommendations. Find the video below. This is a direct link to the newsletter I am reviewing. Please find Ligia to learn more about her and to find her books at her website, Ligiadewit.com.
Read MoreDesign Do-Over Diary: Newsletter Critique
Greg D. Little is a client, a friend, and a fantastic author of speculative fiction. He writes the scary, creepy, mysterious stuff people crave, plus the occasional side-splittingly humorous sci-fi. And while you might expect to find Greg living in a dark basement, lit by a single flickering bulb swinging from a bare cord while…
Read MoreTruck Wrap for Waynes Pest Control
Project: Truck Wrap Client: Waynes Pest Control Client’s Awesomeness: 5 stars ⭐️⭐️⭐️⭐️⭐️ I love a good project. I love a good client even more. And they have been nothing but delightful to work with. I helped them update their new Waynes Wildlife truck designs for 2024. They wanted something that would be cute and utilized…
Read MoreThe Science (and Science Fiction) of DPI
Don’t use inches when talking about digital images. Only use pixels. Remember when Han Solo claimed he made the Kessel Run in less than twelve parsecs? And you thought your head was going to explode, because YOU know that a parsec is a measure of distance and not speed? Okay, maybe you aren’t that nerdy.…
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