How to Flush Your DNS/Cache

This is a quick tutorial primarily for web designers. Normally your DNS clients will automatically cache (store) IP addresses and other DNS results. This makes it quicker to retrieve information from the same host. However, sometimes your cache gets stuck while developing. For instance – you know you updated some information on your site and it…

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Tips I Learned From My Clients This Month

I love learning new things. I enjoy understanding other people’s workflows to see if there is something I can use for my own purposes. Here are a few things I learned this month from my clients that might help you. Keywords from PDFs This tip came from Linda Harvey (Linda Harvey Group). Did you know…

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I Thought Macintosh Computers Don’t Get Viruses?

No. Macintosh computers don’t get viruses. A computer virus is a computer program that can copy itself to infect a computer without any action required by the computer user. By this definition, there are no viruses on Macintoshes. But, that isn’t really the information you want. The word “Virus” has become commonly used to describe…

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The Don’ts and REALLY Don’ts of Mailing Lists and Email Marketing

Building an email list takes time and care. You collect emails from clients, your own web site, sales reps, contests, and interested emailers. You send your offerings, deleting bounce backs and abandoned addresses, removing the opt-outs, watching the inbox placements and the click through rates, pruning here and adding there, tailoring and growing a list…

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Twitter Scam: Be impressed. Be aware.

I hate spammer and scammers. But sometimes I’m actually impressed with their ingenuity… and I imagine the clever ones must be doing quite well for themselves. I think it is a good idea to examine the ever-changing tactics of these digital hucksters occasionally, so we can be aware of what is out there and don’t…

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Common Business Mistakes to Avoid

I deal with a lot of people who are starting fresh in a brand new business, and I see some of the same business mistakes over and over. I myself am guilty of having committed all of these at one time or another, and this article is dedicated to keeping you free of my —…

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How Paypal Works: FAQs

Paypal is probably something you’ve heard of. You might even use it. But, this article is for the scores of people who ask me very frequently how it works and what exactly is it. I will try to outline and answer the most popular questions I get. I often recommend Paypal to customers that want…

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Ask Lena: InDesign 5 Questions

Question I guess Adobe made some changes to Indesign 5 from 4. Do you know how to set a .pdf to open automatically (to view it) after it was created using the Indesign “Export” command? Answer There is a checkbox you’ll need to select for this when exporting your PDF. After you set it, it becomes…

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Essay: Ten Things I Have Learned by Milton Glaser

Milton Glaser (born June 26, 1929 in New York City) is a graphic designer, best known for the I Love New York logo, his “Bob Dylan” poster, the “DC bullet” logo used by DC Comicsfrom 1977 to 2005, and the “Brooklyn Brewery” logo. He also founded New York Magazinewith Clay Felker in 1968. Part of AIGA Talk in London, November 22, 2001 Now on Milton Glaser’s…

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Logo Trivia

I had a friend pass this along to me recently and I thought it was very interesting. We spend so much time seeing well known logos, but don’t actually “see” them. Tostitos If you look in the middle of this Tostitos logo, you can see that the “Ts” make two peoople enjoying a bowl of…

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What does your rock jar look like?

In First Things First, Stephen Covey tells a story that one of his associates heard at a seminar. The seminar presenter pulled out a wide-mouth gallon jar and placed it next to a pile of fist-sized rocks. After filling the jar to the top with rocks, he asked, “Is the jar full?” The group replied,…

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