Web Design
Part 3 of 4: Graphic Design — Answering 20 Burning Questions
Quick summary of your design process? Discovery: I have a quick conversation (phone or email) with the client to understand the job and the goal. I ask about the end-product (web page, flyer, will it be digital or printed, how many copies, etc.) to ensure the design makes sense once it leaves my hands. Understanding…
Read MoreCheat Sheet: Improve Your Landing Pages
What Exactly is a Landing Page and Should I Care? Think of your landing page as the grand finale of your marketing campaign. It’s where your audience lands after clicking on your ads and promotions, and it’s designed to close the deal. Imagine it as the final level in a video game – you’ve battled…
Read MoreThe Science (and Science Fiction) of DPI
Don’t use inches when talking about digital images. Only use pixels. Remember when Han Solo claimed he made the Kessel Run in less than twelve parsecs? And you thought your head was going to explode, because YOU know that a parsec is a measure of distance and not speed? Okay, maybe you aren’t that nerdy.…
Read MoreGetting sued for trying to be responsible with your website, made easy!
What is an overlay? An overlay is a magic spell that a fairy casts on your website to make all your accessibility problems disappear. Except that it isn’t magical. It is a lie. And there is no fairy. Functionally, an overlay is a widget or plugin installed on your website. It promises to repair your…
Read MoreHow to use the Colour Contrast Analyser to Check your Website and Screen Documents for Accessibility Color Usage
What is color contrast and why is it important? Color contrast is the relationship between two colors when they are next-to or on-top-of each other. Great contrast is readable. Poor contrast is not. You probably never gave it much thought but there is a reason that a stop sign is red with white lettering —…
Read MoreAccessibility: How to Stop Leaving Potential Customers’ Money on the Floor… and Not Be an Ass at the Same Time!
What is Accessibility and Why Does it Matter to Your Business? At root, Accessibility is about showing customers you care about them and extending a welcome mat to people want to spend money with you, but may not feel like their needs are adequately addressed enough to do so. I think everyone understands that your…
Read MoreWhy I’m Increasing My Full Website Development Prices
NOTE: if you are looking for the Accessibility article, you can find it here. I made a mistake in my newsletter with the link. It’s 2022 (where does the time go!), and with the new year often comes an increase in price. The problem is, you don’t know the price increase is coming. Businesses will…
Read More6 Common Bloopers Businesses Make When Hiring a Web Designer
If you’re looking to build a new website then you’re in the right place. I love helping businesses build a great website so they can attract more customers and relieve some of the tedium that comes with running your own business. Before you jump right into building your own website, here are some of the…
Read MoreI’m a Wizard, Harry!
I was recently bestowed the honor of being the Wizard of the Week at GravityWiz. GravityWiz makes a set of tools called “Gravity Perks” to extend the power of GravityForm (a fantastic form builder). It does all KINDS of neat building block things. I have been a licensed user for both products for years now.…
Read MoreMrs. Bzzz Pest and Termite Solutions
I recently had the pleasure of working with Mrs. Bzzz Pest and Termite Solutions to create some new branding. Mrs. Bzzz came to me with an initial request for creating some eye-catching truck wraps for their vehicles. When a client’s company name has a sense of humor you know it has the potential to be an…
Read MoreHow to Pick a Good Designer
Question How do you judge the quality of a designer? They don’t have a typical résumé like a sales rep. I’m sure there’s more to it than “ooh, I like this website”. Answer What a beautiful and potentially self-serving question. There are several things you can look at to determine the quality of a designer.…
Read More7 ideas to improve your client’s experience on your website
Back in the day, I used the yellow pages to find the type of business I needed. There were usually a lot of choices. I tended to pick the best looking ad that seemed the friendliest. Today, I use Google or ask my online friends for recommendations and I usually end up with a pretty…
Read More