Print Design

I get this question a lot from clients when working on a printed piece. Resolution for printed pieces is totally different than for websites. Website (or screen) resolution is only 72dpi. This means your images look like they do on your monitor. But, when you use them for high quality printing, the resolution must be…

Question I recently had to update my drivers for my old Wacom tablet due to a system upgrade. I was very disappointed to find out that my pressure sensitive brushes don’t work any more in Adobe Illustrator CS5. I can draw with them, but they aren’t pressure sensitive. Is there any way to fix this? Answer I…

I got a new client recently. They were searching the internet and found my existing illustrations I had done for Girl Scouts and wanted something similar. I sketched it first, then refined. Then I digitally inked her in Illustrator and colored her in Photoshop. This way all her lines are vector – so if the…

Question I often have projects where I create the graphics in Illustrator and then I convert my fonts to outline for the press. So, I was thinking I would just put the name of the font on my file in the pasteboard area so I can see it and remember what font I used. But,…

Question What is bleed? My printer asked for it when I gave them my brochure file. Answer When you send your brochure to the printer, they print it on much larger pieces of paper than the finished size of your brochure. They do this for a variety of reasons: Printing several brochures at the same…

This week I had the pleasure of being interviewed by a student from a high school in Illinois, who was doing a research paper on jobs they might want after graduation. What kinds of things do you design? I design things related to the internet (Web sites, banners, eblasts, etc.), and just about anything on…

Question I have a quick question that I hope you can answer, or at least provide me some direction. I would like to take an online course that could teach me some design basics. Not necessarily software, but just tips like how to balance elements on a page, what size fonts to use in relation…

Question I’m trying to package a file in Indesign, and get this message: “This document cannot be installed due to missing plugins. Please install or activate these plugins.” I don’t have the plugin asked for. The original file is really old and I don’t have a way to get those plugins. What can I do? Answer…

Question Hi Lena, I need help with paragraph styles in InDesign. I know how to create them, but not how to use them in multiple documents. I’d like to have related documents sync their styles, but I’d also like to know how to import some styles from one document to another. Answer Import InDesign Styles To…

Question I have a sample from a client that has this color they want to use on their website and their brochure. How can I figure out what color it is? And, how would I figure out the corresponding Pantone color? Answer There are several ways you can approach this. Since you are needing the…

Question I used to have an InDesign plugin called InBooklet. It was great for putting documents in spreads for the press. Now I can’t find it. What happened to it? Answer InBooklet was a plugin created by a company called ALAP (A Lowly Apprentice Production). They did a fantastic job. They did such a good…

Question While using InDesign, how do I set the side rulers to increments of 13 points (the same as the text slug of 11pt 13 leading). I need to be able to use the rulers in all layouts as the basic body text size and leading is the same. Answer While in InDesign – If…

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★★★★★

Customer

Amazing talent and team player. Working with Lena is refreshing. When we have ideas she listens and incorporates. When we don't know what we want, she can be trusted to come up with a concept that works well. Her pricing is fair. She is our go to designer. Highly recommend.

Ken Harper II

I contacted Lena when I was having some technical problems with a WordPress website. (She was highly recommended, and did not disappoint!) I explained my problems and what I planned to do to fix them. Lena encouraged me, saying that the course I was taking sounded good, and to continue with my research and troubleshooting. And she said she would be glad to help if I found out that I needed it. I got the problems resolved and the WordPress site is working normally again! When I have problems with a Wordpress website again, I know who I will be contacting! Thank you Lena Shore — Print Design, Web Design, Graphic Design, and Illustration!

Alyce Anderson

I used Lena in designing my company logo and she did an amazing job. She provided multiple iterations until we arrived at a product I love. I took her services into setting up a website and she did a great job getting me set up to the point I could take over, but I was most impressed with her organization and clear steps. Non-techy people will love how easy it is to understand what step she is on in the process. Her paperwork and payment procedures are quick and somehow, she makes on-boarding enjoyable.

Trish Ponder

Writer

Lena Shore is the best for website design, hosting, and any such problem your company needs solved. She is so knowledgeable but enjoys adding to her extensive skill set, which is probably why knows so much about her business. Beyond all that, plus her graphic and design talents, she is easy to work with, and delivers projects on time and as promised. You'll love working with Lena.

Tricia Rudisill Bentley

Public Relations

Lena is so incredibly creative. I gave her what I thought was a good idea for my business logo, but then she came up with something completely original and so much more creative than I could have ever imagines! I would choose to work with Lena again and again, and so should you!

Brian Devera

Owner, Mrs.Bzzz Pest & Termite Solutions

We have been business owners for 25 years. We own a pest control company in Northern New Jersey. I have worked with countless graphic designers over the past 20 years. I look for attention to detail, response time, and professionalism when I start a project with a new vendor. We contacted Lena and discussed our project with her, which was a rebrand of our company image, logo, website, and truck images. From start to finish... detail, response time, and professionalism were all met. The scope of service she provided and timeline of the project completed were all met, and then some. She is extremely easy to work with and has a great personality. We love the final outcome. Thanks Lena for the great work.

Patricia Ponder Got Lucky Communications

Lena has a rare combination of reliable work habits and creative talent. With designers, you usually have to trade one for the other but Lena allows me to please my clients with great work, delivered on time. She has been an essential part of my own business success.

Nancy White Girl Scouts of Gateway Council

Lena is a dream to work with. She interprets her clients' needs and direction efficiently and turns out good, clean concepts every time.

Richard Robertson Village Card Club

Great web hosting. Good technical support. 24/7 almost.

Kim Sheets

Holding my Bloody Mary up and toasting you - here's to a great woman that I am blessed to have in my life - cheers.

Carolyn Klucha Owner, CK Direct

In designing a website, Lena “gets it”. I can feel confident that when I'm not able to communicate what I need with the correct “lingo”, she can still determine what I'm trying to accomplish and will offer up suggestions on how to meet those objectives.

Kim McDougal Designer, True Focus Group

Lena is a highly-talented graphic designer and artist. The work she has done for me has been very creative and yet professional. She understands my likes and dislikes when she designs marketing materials for me and her understanding of technical issues, software programs, and cross-platform of operating systems is a real asset. She's also fun to work with, you can't beat that combination!

Jeri Millard UNF, US Event Chair

Our organization has been so happy with Lena work. Lena's designs are very creative and original. Unlike many other designers, Lena's don't look like clip art! I like that we can verbally explain what we want and she seems to create the
visual interpretation perfectly! We look forward to working with her for years to come.

Mary B. Harvey Agency a la Carte

Lena Shore is one our favorite resource professionals because she has such breadth and depth of talent — both design-wise and in technical skills. And she always approaches her work with a positive attitude.

Sharon Woods Abba Printing Co., Inc.

Prompt, Professional, Perfectionist... a pleasure to work with!

Carolyn Bell Audije Designer

Lena is definitely our go-to girl when it comes to web consulting (and any of that “computer-nerd” stuff). I like to think of her as SuperLena!

Jon Anderson Nilo Properties

Lena Shore is one of the most creative graphic artists I know... and having been in the printing industry for 45 years, I know a LOT of them. When I shifted into the real estate business, I had Lena design my web site. She did a superb job, and she furnishes very timely updates and revisions to the site whenever requested. I highly recommend you avail yourself of her talents and services.

Natalie Boren Lullabooks

Working with Lena has revolutionized how I feel about computers and the internet as a whole. Not only did she update me on current technology, but she did it with professionalism, style, grace, and charm. The website she built for me is amazing and working with her was even more amazing. When I was confused and frustrated with “computer stuff” she guided me through my confusion with patience, professionalism, sympathy and a good laugh. Even though my site has been up and running for nearly 6 months, Lena is still available for adjustments and questions. She is always helpful and always fixes my problem in a timely and friendly manner. My website works wonderfully, looks great, and my business is growing like crazy.

Sarah Skinner, DVM Mobile Veterinarian

Lena Shore has done a wonderful job for us - from brochures to business cards to the development of logos. She is prompt and professional and has a beautiful eye for art and the needs of the individual client.

Christy King Print Broker

The great thing for me about working with Lena, is that I can move fast, barely explain what I need and at the same time know in my heart that she will make it all okay. Over and over again
she has created press-ready files that have turned into beautiful products that my clients rave about. Lena helps in keeping me somewhat sane in the crazy world of printing.

Troy Demel Signs Above the Rest, Inc.

Lena has always made time to take care of any size job needed in a very timely matter.

Is this picture big enough for my brochure?

Adobe Illustrator pressure sensitive brushes don’t work with my Wacom Tablet anymore!

Cute Girl Art: Illustration

Adobe Illustrator: How can I create item that won’t print?

What is bleed? My printer asked for it.

So You Want to be a Graphic Designer?

Where can I find an online design course?

Old Indesign File Won't Package Without Missing Plugins

InDesign Style Syncing

How do I sample colors from my computer screen?

Ask Lena: What happened to InBooklet for InDesign

Ask Lena: InDesign Ruler Tips

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