I get this question a lot from clients when working on a printed piece. Resolution for printed pieces is totally different than for websites. Website (or screen) resolution is only 72dpi. This means your images look like they do on your monitor. But, when you use them for high quality printing, the resolution must be…

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I got a new client recently. They were searching the internet and found my existing illustrations I had done for Girl Scouts and wanted something similar. I sketched it first, then refined. Then I digitally inked her in Illustrator and colored her in Photoshop. This way all her lines are vector – so if the…

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Question What is bleed? My printer asked for it when I gave them my brochure file. Answer When you send your brochure to the printer, they print it on much larger pieces of paper than the finished size of your brochure. They do this for a variety of reasons: Printing several brochures at the same…

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This week I had the pleasure of being interviewed by a student from a high school in Illinois, who was doing a research paper on jobs they might want after graduation. What kinds of things do you design? I design things related to the internet (Web sites, banners, eblasts, etc.), and just about anything on…

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Question I have a quick question that I hope you can answer, or at least provide me some direction.  I would like to take an online course that could teach me some design basics.  Not necessarily software, but just tips like how to balance elements on a page, what size fonts to use in relation…

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Question I’m trying to package a file in Indesign, and get this message: “This document cannot be installed due to missing plugins. Please install or activate these plugins.” I don’t have the plugin asked for.  The original file is really old and I don’t have a way to get those plugins. What can I do? Answer…

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Question Hi Lena, I need help with paragraph styles in InDesign. I know how to create them, but not how to use them in multiple documents. I’d like to have related documents sync their styles, but I’d also like to know how to import some styles from one document to another. Answer Import InDesign Styles To…

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Question I have a sample from a client that has this color they want to use on their website and their brochure. How can I figure out what color it is? And, how would I figure out the corresponding Pantone color? Answer There are several ways you can approach this. Since you are needing the…

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Question I used to have an InDesign plugin called InBooklet. It was great for putting documents in spreads for the press. Now I can’t find it. What happened to it? Answer InBooklet was a plugin created by a company called ALAP (A Lowly Apprentice Production). They did a fantastic job. They did such a good…

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Question While using InDesign, how do I set the side rulers to increments of 13 points (the same as the text slug of 11pt 13 leading). I need to be able to use the rulers in all layouts as the basic body text size and leading is the same. Answer While in InDesign – If…

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